Being Kapatid and Kapamilya: A better deal for Filipino viewers
Bantay Konsyumer, Kalsada, Kuyente supports and commends network giants ABS-CBN and TV5 for joining forces in a bid to promote higher quality public service and entertainment programs to a greater number of Filipinos.
The free-to-air broadcast platform of TV5 joining forces with the content and production talents of ABS-CBN is an exciting development that will fill a void left when the Channel 2 franchise was not renewed by Congress.
The merger is an opportunity to create a new brand of credible public service that would deliver not just entertainment but would hopefully become a developmental medium of education and good values freely accessible to Filipinos wherever they may be in the archipelago.
The merged creative and production pools of both networks also make us hopeful of higher quality programming that entertains, yes, but also educates and encourages critical thinking among viewers, especially the young.
The Philippine media landscape is indeed dynamic, and this development is a step in the right direction.